This campaign refresh for Able SC is aimed at empowering viewers to take care of themselves, families and communities by receiving their COVID-19 and flu vaccinations. Able SC wanted to keep the spirit of previous campaigns while focusing more on real people in campaign photography and stepping back from full-scale illustrations. Inclusion in diversity and ability is extremely important, but available photography was limited since the client wanted to avoid needles and masks as much as possible. After concept approval, the images on this page are the product of a well-rounded finalized campaign, including three posters, a trifold brochure, a landing page, digital ads, email graphics, additional website graphics, a press kit package, and accessible PDFs.
