Midlands Gaming Coalition is a nonprofit organization in Columbia, SC that encourages cooperation, good sportsmanship and team building for young adults through game play. They were looking to freshen up their branding with a logo redesign to be more appealing to Columbia's young gaming scene. The final product kept the classic design of the Nintendo remote and monospaced typeface, but shifted to a more youthful design by simplifying the graphic and using a bright gradient in place of the controller's gray body.