The University of South Carolina Viewbook is the primary marketing tool used for recruiting the prospective new freshman class. This publication is delivered to around 130,000 high school students each academic year. This edition of the publication presented a unique opportunity for the Undergraduate Admissions office to pursue a complete redesign of this 36-page book, including reordering and rewriting content, replacing imagery and commissioning new photographs, and creating new layouts for a large majority of the spreads.
